A bull, tough and attentive, is released from captivity. Just 50 meters away, a matador unfurls a bright red cape from his uniform. He waves it at the snorting bull. The beast kicks up some dirt and charges, enraged with pent up anger. Bull fighting is a well-known link to the color red and aggression. Is it the color of the cape generating the bull’s aggressive response? Nope, in fact, bulls are color blind – he is simply reacting to the wave of the flag!
The phrase, “seeing red” is an old English reference to an emotional charge of aggression or upset. Does seeing red really generate an innate aggressive response? Also, could it create an ergogenic affect in sports? Some say, it does – and moreover, they claim it creates an unfair advantage in competition. Read More »










