Stories of blood, sweat and inspiration
Online bodybuilding discussion communities are nothing new to cyber space – at times, it seems new Web sites pop up each day, while others are buried forever. Muscular Development, a leading publication for hardcore bodybuilders worldwide, resolved to build their own online community in the fall of 2006. The editors knew it had been tried many times before, so they set out to learn from the mistakes of others while staying focused on providing unprecedented content. Two years later, the member registration list grew to over 50,000 professional, amateur and recreational bodybuilders, powerlifters and all-around fitness freaks. Soon after the Web site’s inception, John Romano, Muscular Development magazine senior editor, began offering a 500-word space in his monthly column, Romano Factor. He made two requirements to be placed in his popular newsstand bodybuilding magazine: first, write about anything bodybuilding; second, earn the position by pleasing a mob of voters in the MuscularDevelopment.com forums. Each month, public polls provide the final winner over a 12-day race to rack up votes. Continue reading







